Works / Campaigns
Absa Black Star Marathon 2025
Ghana’s premier marathon bringing together elite athletes, recreational runners, families, and wheelchair athletes in Accra, featuring 42.2km and 10km races under the theme “Your Story Matters.”
Brief Summary
The campaign was built around movement, endurance, personal stories, and the spirit of coming together through running. The event also supports the development of long-distance running and promotes health, wellness, and sports tourism in Ghana.Strategic Approach
I led the visual design development for the event, creating a consistent look and feel that could work across merchandise, outdoor advertising, event spaces, and supporting brand touchpoints.
Execution
I led the merchandise designs, billboard concepts, start and finish area design concepts, pull-up banners, and other event branding materials. I also developed the key design applications and mockups used to visualise the overall event experience.
Impact
The creative system helped create a consistent and recognisable visual identity across the marathon’s physical and promotional touchpoints, from race-day environments to outdoor communication and participant merchandise.
