Works / Campaigns
Kivo EnerG+ Digital Campaign
A digital campaign positioning Kivo EnerG+ as the go-to energy meal for active lifestyles, targeting youth, athletes, and health-conscious families.
Brief Summary
The brief was to make Kivo EnerG+ relevant to people constantly on the move. We focused on energy, convenience, and the everyday hustle.Strategic Approach
I contributed to the audience and competitive landscape research, then developed three creative territories: Easy Snack, Super Energy, Charlie, This Be Energy!, and Light Work, Heavy Energy.
Execution
I developed the key visuals for the three creative territories, creating two visual routes for each. The artwork below showcases the campaign executions.
Impact
The creative territories gave the brand distinct ways to connect with young, active audiences while keeping the energy proposition central.
