Visa “Tap & Pay” Contactless Campaign

Brief Summary

The campaign brought Visa’s global contactless proposition to life across multiple Ghanaian banks through relatable creative, physical activations, and rewards.

Strategic Approach

I worked across the Ghana and Nigeria Visa teams with Insight Publicis Nigeria to adapt the global campaign for local audiences, making contactless payment feel simple and relevant to everyday transactions.

Execution

I helped develop the brand toolkit across Absa, Ecobank, GCB Bank, Standard Chartered, and Stanbic Bank. I supported model selection, co-directed the campaign photoshoot, and developed the final toolkit from the production assets. I also led the construction of the physical activation booths and display stands deployed at Melcom stores, where consumers could tap their Visa cards on NFC-enabled stands to unlock rewards.

Impact

The campaign created a consistent local creative system and a hands-on consumer experience designed to encourage contactless payment adoption.