Work / Social & Campaign
Social Campaigns
Day-to-day and campaign design across retail, telecom, automotive, FMCG, and health: idea, layout, retouch, copy, then scheduling and delivery on social.
Brief Summary
Day-to-day and campaign design across retail, telecom, automotive, FMCG, and health as Head of Graphics at Pulse: automotive (Mercedes-Benz, Silver Star Auto), telco promotions (Glo), health and contraceptive education (Lydia, Fiesta), and awareness days.
Strategic Approach
- Brief and hook from the account / strategy team, or proposed in-house.
- Concept sketch, then layout in the client's brand system.
- Photography or illustration direction; retouch and compositing.
- Copy pass, localisation (pidgin / Twi where it fits), and versioning for feed and story.
- Hand-off with specs, or scheduled and shipped directly.
Impact
This work ran across Fiesta, Glo, Lydia, Mercedes-Benz / Silver Star Auto, and vroomxpress' social channels — from a single concept sketch through to scheduled, shipped posts, day in and day out.
DStv, GOtv & Blue Band
