Works / Campaigns
DSTV
Two DStv campaigns focused on rebuilding brand love, improving affordability, and driving customer reconnection through price reduction and flexible weekly payments.
Brief Summary
Both campaigns addressed DStv’s affordability and brand perception challenges while reinforcing the value of staying connected. The work used humour, relatable storytelling, and strong football and entertainment associations to reconnect with customers.Strategic Approach
I worked across both briefs as Creative Director and Art Director, collaborating with the client team and internal creative teams. I helped shape the creative response, develop the big idea and translate it into a campaign system that could work across ATL, digital, social, and other touchpoints.
Execution
I led the development of key visuals and creative direction, including AI-generated photography for the campaign concepts. I also developed the football-led and broader campaign visuals, supported the scripts, built the proposal presentation, and presented the creative response.
Impact
The work translated two key business challenges, brand love and payment flexibility, into clear and engaging creative platforms designed to drive awareness, reconnection, retention, and uptake.
