Work / Brand Identity
FaceLift Media
A mark built from a folded paper plane, mid-flight: motion and reach for a media and production company. It carries through an invoice and a letterhead in a confident, single blue, with the logo set out in its colour and layout variations.
Brief Summary
A paper plane folded from geometric facets, angled up and to the right, so it reads as forward motion and reach for a media and production company. It works reduced to a small mark on an invoice line as well as it does at full size on a letterhead.
Strategic Approach
A single blue, gradated across the plane's facets, held on white stationery for a clean, professional finish, with a full lockup and two icon-only variations for smaller placements.
Impact
Now applied across FaceLift Media's invoice template and letterhead — a single, consistent face across every client-facing document.