Work / Brand Identity
Logo & Mark Suite
Eight marks across music, tourism, film, community, and entertainment. Each is built on one idea and works at app-icon size, in an embroidery file, and on a billboard.
Brief Summary
Eight marks across music, tourism, film, community, and entertainment, each built on one idea and required to work at app-icon size, in an embroidery file, and on a billboard.
- Deo Records: a "D" that doubles as a stylus arm.
- Layooon Foundation: horns that also read as open arms, geometric.
- Famebugs.com: a wordmark with a ladybird counter-form in the "g".
- D'nine World Tours: a "D" carrying a paper-plane negative space.
- Africa Teaser Fest: a triangle of film-strip shards holding the continent.
- Phulhaus Entertainment: a monogram lock-up inside a clean ring.
- KOLIHO: hand-lettering (full case study).
- Delta People's Alliance: three-hands emblem (full case study).
Strategic Approach
Every mark is drawn in black first. Colour is added once the silhouette works. Grids, clear space, and minimum sizes are defined per mark.
Impact
Two of the eight — KOLIHO and Delta People's Alliance — grew into full identity systems of their own, each with its own case study on this site. Every mark ships with its grid, clear space, and minimum size defined, ready to scale from an app icon to a billboard without redrawing.