Emmanuel Tsekpo
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KOLIHO

A hand-lettered identity for a food brand. The tagline is delicious as always. The wordmark has an uneven baseline and a splash detail. It runs in red and in green, so the brand can sit on both indulgent and lighter menus.

Role
Identity & lettering
Deliverables
Wordmark · Colourways · Packaging · Social
Tagline
"Delicious as always"
Sector
Food & QSR
KOLIHO identity: the wordmark in red and in green, on a polo shirt, a mug, a textured wall, and food-photography social posts of fried chicken and chips.
Two colourways across merch and campaign posts.

Brief Summary

A hand-lettered identity for a food brand, tagline delicious as always: custom lettering with an uneven baseline, thick-to-thin strokes, and a splash on the "K", built to hold up over busy food photography.

Strategic Approach

  • Red: the primary look, used on fried and grilled items.
  • Green: used for salads, sides, and lighter menus.

Impact

The two-colourway system now runs across packaging, a polo and mug, a concrete-wall brand shot, and social posts that pair the mark with close food photography and the "delicious as always" lock-up — letting KOLIHO's menu split cleanly between indulgent and lighter items without losing one brand voice.