Work / Brand Identity
Delta People's Alliance
A socioeconomic and political forum for people of Delta State, Nigeria living in the diaspora. The mark is built from three hands stretched out, for resilience and unity, held inside a border that stands for the union's objectives.
Brief Summary
A socioeconomic and political forum for people of Delta State, Nigeria living in the diaspora needed one mark that could carry both a political body and a community group. Three abstracted hands rotate around a shared centre, reading as a figure and as a movement, held inside a circular border.
Strategic Approach
- Keywords: politics, people (unity), socioeconomic, federation.
- Type: Bebas for display, DIN Pro Medium for text.
- Colour: a green (#16AD6D) and blue (#1792E0) ramp, plus a black-and-white treatment for official documents.
- Pattern: the mark tessellated into a light background texture.
- Variations: full-colour, one-colour green, one-colour blue, and mono.
Impact
The mark and system now carry the Alliance's identity across caps, polo shirts, mugs, and a stationery set with a diagonal brand stripe — one consistent face for a diaspora body across print and merch.