Works / Video Production
Tasty Tom
A consumer communication campaign addressing concerns around bloating and rebuilding confidence in Tasty Tom through safe, healthy cooking.
Brief Summary
The campaign used practical food and lifestyle content to address consumer concerns in a relatable way, with Nana Ama McBrown helping make the message accessible to everyday Ghanaian households.Strategic Approach
The approach focused on education, reassurance, and healthier cooking habits, using trusted local talent and useful content to reconnect the brand with consumers.
Execution
I led the creative direction and production of a 12-part video series, working closely with Nana Ama McBrown. I shaped the content, directed production, and developed the storytelling approach for the series.
Impact
The series provided an ongoing content platform for addressing consumer concerns and reconnecting Tasty Tom with households through practical, relatable food and lifestyle content.