Emmanuel Tsekpo
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Work  /  UI / UX

Enterprise Life

A responsive redesign concept for one of Ghana's largest insurers. It pulls the Enterprise Life and Enterprise Group sites onto one system: clearer hierarchy, direct photography, and a shorter path to "Get a quote".

Role
Design & art direction
Client
Enterprise Group (concept)
Scope
Web · Desktop & mobile
Year
2021-2022
Enterprise Life homepage concept shown on an iMac, a laptop and a phone, with a green primary palette and large hero imagery.
Homepage concept across desktop, laptop and mobile.

Brief Summary

Insurance sites carry a lot: products, claims, self-service, careers, news, regulatory content. The existing site made visitors work to find the one thing they came for, usually a quote or a claim. The goal was a structure that stays trustworthy and easy to read.

Strategic Approach

  • One header system shared by Enterprise Life and Enterprise Group, with a persistent utility bar for Claims and Self-Service.
  • A hero built around a single promise and one primary action. No carousel.
  • Photography direction: Ghanaian families and advisors, shot on location.
  • Type and spacing scale tuned for long regulatory copy.

Impact

A concept deck and responsive mockups covering the homepage, a product landing page, and key mobile flows. It serves as a reference for consolidating the live site.